I got an email yesterday from a fave band - CANDID.
Simple marketing, they email to announce where they'll be playing. I just HEART how different their email creative is. I've come to always expect something new and different, so I open them all regardless of if whether their tour is in a far-off city I won't be attending.
They are playing here in Roch this weekend. I have tentative out-of-town plans though.... BOO.